Underscores - do it

This project was a commissioned visual concept for underscores, developed with Mom+Pop as promotional material for the single Do It.

The visual focuses on moevment and atmosphere, with treatments designed to match the tone of the track. Blue bloomed lighting and softened ripples are used to create an underwater feel, while the colour trails emphasise motion and energy. The foot highlights at the beginning accent the beat, and the end slow motion section reflects the beat shift.